• 6-8 York Place, Leeds, LS1 2DS
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About Us

Trusted insurance advice, tailored for you.

Who we are

Your Trusted Insurance Partner Since 2013

We first opened our doors for business in January 2013, and have since established ourselves in the industry, creating solid relationships with many of the country’s leading insurers. We are based in the heart of Leeds’ Financial District and pride ourselves on providing bespoke advice on a range of protection products and outstanding customer service.

With us, you will experience a very personal service. You deal with one qualified advisor throughout the process, who will aim to understand and take care of your needs from the outset.

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Why Choose Us

Reliable Protection, Personal Service, Real Peace of Mind

With AssureLife, you’re not just getting a policy — you’re gaining a trusted partner who puts your needs first. From expert advice to long-term support, we’re here to guide you through every stage of life with care and clarity.

Expert Knowledge

Our qualified advisors have years of experience and up-to-date industry knowledge to help you make informed choices.

Personalised Service

You’ll work with one dedicated advisor who understands your unique needs and supports you from start to finish.

Fast & Hassle-Free Process

We make insurance simple — no jargon, no delays, just straightforward advice and quick setup.

Trusted by Leading Insurers

We work with top UK insurance providers to offer you a wide range of reliable and competitive protection options.

Let us help you find the perfect insurance solution for you and your loved ones. Speak to one of our expert advisors today

Get Your Free Consultation
Testimonial

Client Feedback & Reviews

Take a Look At What Our Clients Have to Say About Their Experience With AssureLife

My experience with AssureLife was outstanding from start to finish. I’m really busy and the adviser was persistent; not in a pushy way, but in a way that made me feel like he genuinely cared. The service was brilliant; consistent and reliable. The adviser would always call when he said he would and came across as having a great amount of enthusiasm for his job. It was great to speak with the same person every time, and overall, the service and advice I was given was exactly what I was looking for. Shortly after taking out the policy, I had three heart attacks; the insurance paid out immediately and made life much easier. I would have struggled financially otherwise.
- Ricky from Swindon
"The adviser that I dealt with at AssureLife gave me excellent service and went out of their way to get me the most suitable product at the best price; I had been asked to pay considerable amount more by another adviser company. The advice I received was great. I would never have known about the benefits of the trust, had it not been explained to me and I now have complete peace of mind. Overall, AssureLife provided excellent service, excellent customer care and I am really pleased with the end result. I would totally recommend the company to friends and family."
- Rachel from York
"The service I received from the adviser was excellent and the advice he gave me made everything really easy to understand. The products that make up my policy have given me complete reassurance knowing that everything will be taken care of for my family should anything happen in the future. It has been a pleasure to deal with AssureLife and my overall experience was very good."
- Dene from Leeds
"The service I received from AssureLife was first class. The information and advice that I was given was enlightening, straight forward and to the point; the adviser left no stone unturned and kept me completely in the know. Unlike other companies I had enquired with, the adviser at AssureLife provided me with advice specific to my circumstances and didn’t generalise. The AssureLife trust service has given me a great sense of reassurance; I was able sit back while competent and experienced people took care of this for me, on my behalf."
- Stephen from Somerset
Dan, our advisor was amazing!! He has sorted all of our life insurance out to get us the absolute best deal! The Insurer wanted lots of information about my husbands health and Dan has ensured that we have needed to do next to nothing but has kept us informed each step of the way.
- Nicola from Staffordshire
"I was very pleased with the service, guidance and communication provided by AssureLife whilst arranging my policy and I would certainly recommend them to my family and friends. I have to describe the company in one word, it would be ‘superb’."
- Martin from Lancashire
Paul Gibson was fantastic! Really informative and helpful!
- Adam from Redditch
"Many thanks for all your help and support and for making this process very easy".
- Nicky & Steve from Newport Pagnell

Let us help you find the perfect insurance solution for you and your loved ones. Speak to one of our expert advisors today

Get Your Free Consultation

We first opened our doors for business in January 2013, and have since established ourselves in the industry, creating solid relationships with many of the country’s leading insurers. 

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AssureLife Ltd is authorised and regulated by the Financial Conduct Authority (FCA) registration number 575942. The FCA does not regulate taxation and trust advice. We are entered on the Financial Services Register No 575942 at register.fca.org.uk. AssureLife Ltd is registered in England and Wales under company number 07643733 at Faraday House, Wolfreton Drive, Anlaby, Hull, HU10 7BY. The guidance and/or advice contained within the website is subject to the UK regulatory regime and is therefore primarily targeted at customers in the UK. The FCA’s consumer website “The Money Advice Service” can be found at www.moneyadviceservice.org.uk. Where you have a compliant or dispute with us and we are unable to resolve this to your satisfaction then we are obliged to offer you the Financial Ombudsman Service to help resolve this. The link to their website is www.financial-ombudsman.org.uk.

© AssureLife Limited 2025

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